 Wysłany: Wto 20:42, 27 Sie 2013 Temat postu: www.vivid-host.com/barbour.htm Is A Blog Necessary |
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| Author marketing experts will answer yes to this question every time. A blog serves several important functions in the overall marketing campaign. Its not just a place where the writer or the publicity agency, if the writer has hired one will talk about the new book. www.vivid-host.com/barbour.htm Its also a place that can become very search engine friendly, if handled correctly, and lead readers to the connected website and into the sales process.
Whether its business book promotion or widget sales, Google and the major search engines love to see fresh, relevant content on a website. (Although we differentiate between website and blog, search engines do not.) Until blogs www.achbanker.com/home.php came into fashion, anyone with a website faced a quandary: How to keep putting content on a website that hollister outlet already has all the content it needs. Blogging has solved that problem. In book promotion, the author or his or her publicity firm can make sure new posts are going up on an appropriate schedule. Because these posts arent actual website pages such as Home, About, Books, History, etc. a wide variety of topics can be covered without sludging up the streamlined navigation of hollister pas cher the main website. Authors can write blog posts about their books, how and where they learned to write, the art of writing, the passion of writing, writing pitfalls, other books theyve read and liked and just about anything else. What is the point of all this? Traffic. Relevant content that is always being added hollister france to has a far better chance of attracting the search engines and thereby visitors than a static website that hasnt been updated for months or longer. Of course theres more to what is louboutin pas cher known hollister pas cher as search engine optimization than just relevant, growing content, but hollister this is a big part woolrich parka of it. Online promotion efforts also focus on elements such as the actual design, a reduced use of HTML, meta tags, post titles, navigation, text headings and the like. Author marketing professionals typically have the resources to perform barbour outlet excellent design and optimization work for their clients. They also have the expertise to create the kind of website, to which the writers blog readers will be sent, that has a powerful hollister france sales message, hollister uk written and formatted in a way that has been proven to be effective. So, does a writer need a blog when doing author marketing? The answer to that question today is like the answer a few years ago to the question, Does a company need a website? An author needs every tool he or she can get in order to win in the highly competitive book-sales market. This is why so many turn to professional book publicists who have taken many authors down the road to success and who understand the inner workings of the publicity game and the book industry itself. 相关的主题文章: doudoune moncler Hollande cherche à se placer en pointe sur la Syrie moncler outlet What You Can Expect From Cloud Computing Developers hollister pas cher Custom Paper Stickers For All Your Needs |
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